Setting Up Your Video

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1. What’s the purpose of the video?
2. Who is your target audience?
3. What are my key messages?
4. What is your ideal timeline?
5. What is your project budget?
6. Is your video part of a strategy or campaign?
7. How will you measure results/ROI?
8. What emotion are we trying to evoke?
9. What specific visuals should be captured?
10. Who will speak?
11. What questions need to be answered?
12. Should I use a script?
13. What happens if it’s not right the first time?
14. Who needs to approve the final video?
15. Where will the video be shot?
16. How will the final video be hosted, distributed, and repackaged?

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