Today’s post is going to involve a lot of boring numbers. Well… not so boring if you want to make money.

EVERYTHING YOU NEED TO MAKE YOUR. BUSINESS GROW

By 2019, online video will account for 74% of all online traffic (KPCB).

55% of people watch videos online every day (MWP). 

65% of video viewers watch more than ¾ of a video (Syndacast).

85% of Facebook video is watched without sound (Digiday).

59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).

52% of marketers believe that video is effective for brand awareness (WowMakers).

Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).

Including video in a landing page can increase conversion by 80% (EyeView).

Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).

4 out of 5 consumers believe that demo videos are helpful (Animoto).

Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).

4x as many customer would rather watch a video about a product than read about it (Animoto).

YouTube has over a billion users, almost one-third of all people on the internet (YouTube).

48% of marketers plan to add YouTube to their content strategy in the next year(HubSpot).

Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).

500 million people are watching videos on Facebook every day (TubularInsights).

45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).

Snapchatters watch 10 billion videos a day (AdWeek).

82% of Twitter users watch video content on Twitter (Bloomberg).

43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).

Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).

8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).

52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).

Marketers who use video grow revenue 49% faster than non-video users (VidYard).

55% of people consume video content thoroughly (HubSpot).

People spend on average 2.6x more time on pages with video than without (Wistia).